SGX Nifty Indicates Positive Opening, Tata Steel Q3 Production Increases 2.9% y/y to 4.6MT

Distribution days: Three

Global stock markets: Dow 30, +0.2%; S&P 500, +0.6%; Nasdaq, +1%; Nikkei, +2.4%; Hang Seng, +1.3%; Kospi, -0.1%

Last week, Nifty started on a strong note and closed above 14,000 decisively on Monday. Also, it traded above 14,000 in the next four trading sessions. Friday’s action qualified as an additional follow-through day as Nifty advanced about 1.5% on volume higher than the previous session. During the week, broader market indices outperformed the general market. Barring Nifty FMCG (-0.3%), all the sectors closed in the green. Nifty Metal (+8.3%) was the major gainer, followed by Nifty IT and Media, which advanced 6.9% and 5.9%, respectively.

With leadership broadening and indices above relevant intermediate-term moving averages, we will continue to look for leadership-quality growth names to form entry points. If a pullback/consolidation happens, it will be crucial for Nifty to hold its 21-DMA. It is advised to closely review the existing positions and book profits in stocks that are extended from their moving averages and showing technical weakness. Also, tracking distribution days is crucial as rising in distribution days can halt the uptrend.

Key News

Tata Consultancy Svs. posted its Q3 FY21 results. Profit was up 7.2% to Rs 8,701 crore as against Rs 8,118 crore for the same period last quarter, while revenue rose 4.7% to Rs 42,015 crore from Rs 40,135 crore on a q/q basis.

Tata Steel increased its Q3 production in India 2.9% y/y to 4.6MT, but deliveries fell 3.9% y/y to 4.66MT.

O’Neil Market Condition Report

For the 24 emerging markets tracked by our institutional research team, the market status breakdown is as follows: Confirmed Uptrend, 84%; Rally Attempt, 4%; Uptrend Under Pressure, 12%; Downtrend, 0%.

For the 24 developed markets tracked by our institutional research team, the market status breakdown is as follows: Confirmed Uptrend, 66%; Rally Attempt, 0%; Uptrend Under Pressure, 34%; Downtrend, 0%.

Visit Marketsmith India to Read More About Indian Share Market News, Daily Market Tips, Model Portfolio, etc.

RBI Says GNPA Ratio of Banks Improved; IIFL Securities Opens its Rs 90 Crore Share Buyback

Distribution days: Three

Yesterday, Nifty opened at a record high above 13,900 but witnessed profit booking and traded toward the day’s low of 13,860 in the initial two hours of the session. However, it posted a smart recovery of about 70 points off lows during the day and closed holding decent gains. Volume was lower than the previous session. The broader market underperformed compared with the general market. Midcap closed 0.1% lower, while smallcap closed flat for the day.

On the sectoral front, the mixed reaction was observed. Nifty Pvt Bank (+1.6%) advanced the most, followed by Nifty Bank and Fin Service, which were up 1.4% and 1.0%, respectively. On the flip side, Nifty Media (-1.5%) and Nifty Metal (-1.1%) were the top two decliners. Market breadth was skewed toward decliners. Of 2,247 stocks traded, 942 advanced, 951 declined, and the remaining were unchanged.

With leadership broadening and indices above relevant intermediate-term moving averages, we will continue to look for leadership-quality growth names to form entry points. If a pullback/consolidation happens, it will be crucial for Nifty to hold its 21-DMA. It is advised to closely review the existing positions and book profits in stocks that are extended from their moving averages and showing technical weakness. Also, tracking distribution days is crucial as rising in distribution days can halt the uptrend.

Key News

Glenmark Pharms. (Nse) launched a fixed-dose combination drug to treat type-2 diabetes in the country.

Lupin (Nse) launched Mycophenolate Mofetil tablets in the US. The tablets are used to help prevent the body from rejecting an organ transplant.

Iifl Securities will open its Rs 90 crore share buyback from today.

According to a report published by RBI, GNPA ratio of scheduled commercial banks decreased from 9.1% in March 2019 to 8.2% in March 2020 and further to 7.5% in September 2020.

O’Neil Market Condition Report

For the 24 emerging markets tracked by our institutional research team, the market status breakdown is as follows: Confirmed Uptrend, 80%; Rally Attempt, 4%; Uptrend Under Pressure, 16%; Downtrend, 0%.

For the 24 developed markets tracked by our institutional research team, the market status breakdown is as follows: Confirmed Uptrend, 70%; Rally Attempt, 0%; Uptrend Under Pressure, 30%; Downtrend, 0%.

Visit Marketsmith India to Read More About Indian Share Market News, Daily Market Tips, Model Portfolio etc.

VARIOUS INSURANCE POLICY PLANS BY SIMPLIFY POLICY

What is the Insurance Policy? Insurance is a term which is used to protect yourself and your products from any mishappening. Insurance Policy is the contract between the policyholder and the insurer where the insurer buys various insurance policies to protect and safe themselves from losing money against theft, accident, or any illness.

Simplify policy is the most trustworthy and responsible virtual stage for insurance policy where we guide you with all type of policy plans. We help our clients with the best policy plan for you and your family, your vehicles with our expert employees who assist you with global knowledge, career growth and challenging problems during choosing various policies. Simplify Policy having various insurance policy plans like- Health Insurance, Life Insurance, Personal Accident Insurance, Motor Insurance, Two-wheeler Insurance and etc. As we all know choosing the right Insurance policies are hectic work, and during the pandemic time, it is the most difficult task to choose the right policies.

Different Insurance Policies we have-

Life Insurance Policy

Life Insurance Policy gives you the security of your life from chronic illness to other medical-related issues and the death of the insurer. We help you with all medical facilities like medicines, good doctors and hospitals to make your money and life secure with us.

Motor Insurance Policy

Motor insurance policy helps you to safeguard your car, motorbikes and other vehicles from any accident and other damages. We guide you and help you to protect your vehicles also help you with other term and policies with our staff and guide you to reimburse your showroom price if vehicles got damaged.

Health Insurance Policy

In the time of Pandemic, the health issue is the major issue in the world. Health insurance Policy becomes the most important thing in an individual’s life to save themselves from any health issues. We provide you with multiple policy plans according to your requirement and serve you with best doctors and hospitals in Health insurance policy.

Two-Wheeler Insurance Policy

Two-wheeler is the most convenient and most comfortable mode of transportation among all the people. It is one of the basic need which people are requiring in today’s daily life. But looking at today’s scenario where people are meeting with accidents while driving or while parking because of others fault. We provide the best two-wheeler policies for your vehicles and any damages by you or any third party.

Personal Accident Insurance

Personal Accident Insurance policy holding money of individual’s medical costs in case of any disability or death caused by accidents. Insurer family will be financially secure in this situation. Personal accident insurance provides you protection in case of death and injuries resulting from an accident, unlike life insurance policy.

Our aim is to help our clients with the best insurance policy plans we have and guide them with all the terms & condition and latest information which required that time. We are happy to help you with our service.

Why Hire a Freelance SEO Consultant

What are the main benefits of hiring a freelance SEO and what other points should you consider during your selection process?

Search Engine Optimisation or (SEO) refers to the process of improving the results of a given web site / page in the Natural (Organic or Algorithmic) search results, using both onsite and offsite elements. SEO is by nature rather an instinctive art that lends itself to being undertaken by an individual rather than individuals in a larger company. This article covers the main benefits of hiring a Freelance consultant and also touches upon other points that you may wish to consider during the selection process.

But First a Warning (or Why SEO Comes First)

It is simply incorrect to assume that SEO is something that can happen after a site has been designed; SEO (if done well) should be considered during and after the design process as the SEO process will often dictate the navigation and structure and certainly the content of your site.

A Freelance SEO Consultant costs less than a SEO Company

There are a number of reasons why its more cost effective to hire a Freelance SEO rather than a larger company, these include:

A Freelance Consultant has low overheads compared to a traditional SEO company.
A large SEO company is less able to scale down services to cope with smaller projects, where as a Freelance SEO needs smaller projects to survive.
A large SEO company is likely to charge a standard monthly fee, a Freelance SEO can offer a bespoke service defined by the needs of the client.
The other reasons to hire a Freelance SEO Consultant Aside from the financial considerations there are a number of other reasons to hire a Freelance SEO over a SEO Agency:

A Freelance Consultant has to be good to survive and must achieve results to retain your business.
A Freelance Consultant is more likely to; care about your project, treat you with respect, return your calls and deliver the work on time.
A Freelance Consultant is not a small cog in a large wheel, they are less likely to be confined by outdated company guidelines, or made board by being handed the umpteenth link building project this week.
A Freelance Consultant is more likely to strive to leave a good impression, after all its their reputation that’s in the balance.
I am a Gloucester & Cheltenham based SEO working in Stonehouse near Stroud in Gloucestershire I provide my SEO services to clients in Bristol and Gloucestershire and throughout the UK.

SEO Consultant – Do You Really Need a SEO Consultant?

What is SEO? SEO, also known as search engine optimization, is the process of improving the volume or quality of traffic to a website from search engines via natural search results. The earlier your site appears in the search results, the more visitors it will receive from the search engines.

SEO is more than just placing keywords on your website. You may get some results by doing so, but the result will not last. A good SEO strategy focuses on building the popularity of a website in Google’s eyes. It is a continuous process and a SEO consultant can be a great help to you.

There are many benefits of hiring a SEO consultant. In this article, let me share with you some reasons why you need to hire a SEO consultant for your company:

1. Experience. A professional SEO consultant has years of experience in the search marketing industry. He or she will be able to give you the right advices and implement the right strategies to bring your website to the top. They have also worked on numerous SEO projects and know the ins and outs of how search engine algorithm works. Ethical consultants will not use black-hat SEO methods to optimize your website so that search engines will not ban your site.

2. They can utilize pre-existing relationships. Experienced consultants will utilize their pre-existing relationships inside the SEO industry to generate press releases and articles distribution that will help increase the popularity of your website in Google’s eyes.

3. They are competent in solving SEO problems. Experienced consultants have the expertise to identify and solve any SEO issues. By fixing problems fast and early, you can get your optimization campaign back on track.

4. Link building expertise. Link building is the most important process of SEO. Without a good link building strategy, it is very difficult to get your website to the top of search engines. Professional consultants will have the necessary link building expertise to identify popular forums, communities, directories and blogs to build links.

5. Save time. Link building is an extremely time consuming and tedious process. It will take up a lot of time if the task is done in house. You should spend your time on things that you do best. An experienced SEO consultant has all the systems ready for optimization and they can use their experience to provide better service in lesser time.

SEO Consultant – What Can You Expect From a SEO Consultant?

For some people, they do not know what to expect from a SEO consultant. In most cases, clients always expect more than what can be done in the given timeframe and budget. For many SEO consultants, they always face a dilemma when facing clients. Some consultants will try to overpromise in order to get the deal and under-deliver by the end of the project. On the other hand, there are consultants who always undersell and over-deliver in the end. Unfortunately, when the consultant undersells in the beginning, he or she will have difficulty getting the deal because most clients have unrealistic expectations.

The tricky part about SEO is that most of the benchmarks are not under the control of the SEO consultant. Benchmarks like traffic, enquiries and sales vary depending on many factors. I think it will be useful for you to understand what NOT to expect from a SEO consultant.

1. Never expect guaranteed rankings. Many people who are interested in SEO want guaranteed rankings for certain keywords in a certain timeframe for a certain price. Unfortunately, no one can guarantee you a certain ranking for a keyword. Rankings should not be used as a benchmark because it is subject to the algorithms of the search engines. Search engines change their algorithms every now and then so it is just impossible for someone to guarantee you a certain ranking for a certain keyword.

2. Never expect the cost of SEO to remain the same overtime. This is because most SEO consultants charge according to the amount of work that needs to be done. When rankings and competition changes, so does the cost of the SEO package. The cost of SEO is likely to increase to accommodate more competitive keywords.

3. Never expect SEO to be a one-time project. SEO is a continuous process as link building needs to be undertaken from time to time. When you change the layout or add new content to your website, you need to optimize it. Most clients expect SEO to be a one-time project. This is simply impossible.

4. Never expect to see quick results from SEO. If you want to see an increased in organic traffic to your website in one day, it is simply not possible. SEO takes time to take effect before you can get any ROI from it. So be patient and do not give your SEO consultant an impossible timeframe to deliver the ROIs.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO service.

Small Business Consultant Internet Marketing – What You Should Know and Expect

Not surprisingly most online small businesses fail miserably. One of the reasons why is that they never had a good internet marketing business plan. To ensure you get a better chance of succeeding is by looking for a small business consultant internet marketing expert. In this fast changing times requires a robust business that can quickly adapt to the economy. The small business would need to have the correct tools to maintain a competitive edge on their competition. Doing it the right way will mean total domination over your competition. Take these notes to understand what you should expect when looking for an internet marketing consultant.

These days the modern small business is very price conscious and is much more concerned with their operating costs. Therefore an internet consultant is something that is not planned for their budget. But more and more consumers are doing their research online prior to making a purchase on a product or service. Studies have shown that nearly 75 percent of these consumers make their initial research from search engines. Having your business website not internet ready can mean a huge loss in potential sales. So the small business consultant internet marketing expert should be able to explain to you how they plan to get your internet website optimized. You want to ensure your website can attract the most visitors. The next plan is to explain how he can convert those visitors of your website into sales.

Pricing to hire a small business consultant internet marketing expert can range significantly. Every consultant establishes their own prices. So it is best for you to get quotes from as many different internet consultants you can. But beware that the lowest price is not always going to be the best. There are literally millions of different ways to market your business on the internet.

Recession-Proof Your Computer Consulting Business

It’s true that economic recessions result in downsizing and poor consumer spending in practically every major market. As the economy tumbles, it can seem daunting to take risks in business, especially when all you hear about in the news is how businesses are closing up and money is scarce.

But don’t believe everything you hear! The truth is, poor economic conditions are the BEST time for small business owners and start-ups to get in on the game and leapfrog their competition! While huge corporations are stuck with mind-boggling overhead and klunky business models to manage, fresh start-ups use nimble business strategies and innovation to become the next big thing in their industry.

The same is true for the computer consulting industry. If you implement frugal operating practices and aggressively innovate, you can outgrow your competition and end up in a better position when times are good.

The key is to ‘recession-proof’ your business. When it comes to computer consulting, there are 4 important steps to take to stabilize your income and build predictable wealth and market dominance.

Here Are 4 Steps You Can Put In Action Today:

1. Focus on accessibility. Successful companies are moving their focus away from making their products more sophisticated, and are instead focusing on adding more value and affordability. In a down economy, people are looking to either save money or get MORE for their money. It’s no coincidence that inexpensive netbooks are outselling their more expensive competitors. Study the graph to the right to learn more about 3 important movements that are going on right now in the computer consulting industry. Companies are adding more value to inexpensive products and reducing the price on their premium products. This is putting pressure on the middle market and squeezing them out of their market share.

So start thinking of ways you can add more value to your product while keeping your prices affordable to people with a tight income. You could bundle your services together, offer free upgrades, provide flat rate pricing (instead of hourly fees), etc. Making your computer consulting more affordable to low-income families will allow you to jump into an untapped market and dominate. Plus, if you build a loyal client following now with this low-income market, just imagine how profitable they will be when the economy picks up, they start making more money, and go to you for all their computer work!

2. Establish recurring income. The single fastest way to ‘recession-proof’ your computer consulting business is to capture reliable, recurring revenue streams to sure up your expenses and save you when business is slow. The easiest way to do this is to take your existing services and package them into proactive monthly maintenance plans. Managed services is a cash cow market, as is emerging cloud computing opportunities. Start looking into these markets and put together a monthly plan of your own that you could offer small businesses and home users in your area. Clients will contract to pay you monthly for unlimited support, scheduled backups and audits, and included upgrades. It’s a win-win because it guarantees you business (even if your client’s systems are healthy) and it gives your clients peace of mind that they never have to worry about their system going down or a catastrophe occurring that could have been prevented.

If you also provide web design (which some computer consultants do), web hosting and online email marketing software plans are a great way to establish recurring monthly income.

3. Go lean. To grow your business and build market share you have to be a lean, mean operating machine. That means cutting corners with expenses as much as you can. Make sure you are documenting EVERY PENNY you are spending on your business. You’ll find things like eating out, going over on your cell phone minutes, printing on paper when you could go digital, and wasting unnecessary electricity can all add up to a dollar amount that could ultimately break you. Imagine what you could do with an extra $400/month in advertising to get new clients. Do that every month for 2 years and you are talking about tens of thousands of dollars in extra business (not including the word-of-mouth these new clients will generate for you). Positive growth happens exponentially.

4. Learn to multiply by dividing. Most computer consultants are one-man-bands, but the fastest way to more money is to partner strategically. If you take a small slice of a much bigger pie you’ll make out in the end. It’s very easy to partner strategically with other companies when the economy is tight, because everyone is hungry for new money-making opportunities. Don’t be afraid to work together with someone locally. When you help others make money, you make money too!

The bottom line is

Successful companies know that the best time to get ahead is to innovate when their competition is tightening their belts and closing their wallets. Now is the time to think creatively and act on it. You have nothing to lose and everything to gain.

What Can a Marketing Consultant Do For You?

Many of today’s small businesses look for help with various aspects of their business and a marketing consultant could take a load off their mind and their plate. Beyond taking on work, an experienced marketing expert can deliver results. What could a business consultant, specialised in marketing do for you?

Analyse Your Business

An expert can take a look at your existing business (or business plan if you’re just getting started) and identify potential opportunities for growth that you might not have previously considered. An expert can gather business intelligence data and use that to help you make a plan to move forward in a new area of business as well as unleash potential for growth with existing clients of yours.

Target New Customers

A consultant could look at your business and help you identify new ways to attract customers and gain market share. This can happen through effectively marketing with inquiries, creating a sales funnel system that walks customers through a sales cycle without much intervention from you, and can help you attract search engine traffic for potential customers who are ready to buy. All this can be done on a shoestring budget as well. Hiring a consultant is much more cost effective than staffing a marketing department!

Get Repeat Business (And Referrals!) from Past Customers

A lot of businesses don’t effectively market to their past customers. Once you’ve convinced someone to buy from you once, don’t make the mistake of forgetting about going after repeat business. This type of business costs you less to get than a new prospect and can also result in word-of-mouth referrals as well. A marketing consultant can show you how to go after the low hanging fruit effectively.

Increase Productivity

Once you’ve been operating for a while, it’s very easy to become complacent with tools and procedures that work ‘ok’ for you. But if you learn about new tools that are available it can improve your productivity and your profitability. And if you’re new to business, you can get started on the right foot! Continually improving processes and approaches isn’t just helpful in today’s business world — it’s essential for sustainability! Hiring someone to help you expand and enhance your business might seem like a hefty expense but if you find someone with the right set of skills, this is going to be an investment in your business. The ROI (return on investment) could make it very worthwhile!

Sales Consultant – Characteristics of Great Consultants

Are you leaning towards hiring sales consultants to improve your sales? Then, hire somebody who has these characteristics:

1. Active listening. Sales consultants must be willing to listen to their clients. They must understand the needs and demands of the people that they are serving before they offer their expert advice. Run to the opposite direction if a prospective sales consultant does all the talking. He cannot in anyway help you reach your goals — that’s for sure!

2. In-depth knowledge. Ask for a free consultation to gauge the expertise of your potential sales consultant. Ask as many questions as needed to make sure that he has in-depth knowledge in this field. You can also ask for his portfolio. It would be great if he has a degree in advertising or business. If he has served well all his clients in the past and if he is highly recommended by industry leaders then, by all means, hire him!

3. Patience. Not all clients have the ability to articulate all their needs. So, find sales consultant who have a truck load of patience to really understand what you are looking for.

4. People skills. You would want to work with somebody who enjoy being around with other people, right? So, find someone who is warm, friendly, and someone who shows genuine concern in helping his clients.

5. Consistent. The sales consultant that you hire must be consistent in everything he says or does. He must not change his mind too often that you’ll get confused on what you need to do in the long run.